ANZAC DAY POSTERS

2010
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The 2010 ANZAC Day Poster

The poster features a striking image of members of the Australian and New Zealand Army Corps – the ANZACs – of the 1st Divisional Signal Company as they are towed towards Anzac Cove at 6 am on the morning of 25 April 1915, in what would have been terrifying moments before they landed on the shores of the Gallipoli Peninsula.

Underneath that image is juxtaposed a photograph of the peninsula as it stands on Anzac Day more than 90 years on – with thousands of Australians and New Zealanders returning to that same shore-line to remember the spirit and legend of the Anzacs.


Signaller Ellis Silas, who was on board the boat pictured in the poster, described the landing that day:

“It was a relief to get ashore; we are packed so tightly in the boats and moreover so heavily laden with our kit that, had a shot hit the boat, we should have no chance of saving ourselves – it was awful the feeling of utter helplessness. Meanwhile the Turks pelted us hot and fast. In jumping ashore I fell over, my kit was so heavy; I couldn’t get up without help… It was a magnificent spectacle to see those thousands of men rushing through the hail of Death as though it was some big game – these chaps don’t seem to know what fear means…. The beach is littered with wounded, some of them frightful spectacles; perchance myself I may at any moment be even as they are.”